Olympics Paris 2024 Digital Specs
The NBC broadcast network and Peacock are NBCU's primary platforms for coverage of the Olympic Games Paris 2024. Additional coverage will be available on Telemundo and NBCU cable stations (i.e., USA Network, E!, CNBC, Golf Channel, and Universo). Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.
We strongly recommend all clients register with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives. NBCUniversal provides support in the onboarding process.
This page provides the digital specifications for Olympics Paris 2024.
Questions?
Reach out directly to our ad Ops team: ads@nbcolympics.com
Contact Ad-ID customer service at cs@ad-id.org or call (646) 259-4171
For information on Ad-ID, please visit http://www.ad-id.org/
Specs and creative guidelines by ad format
All sponsorship and time-based video executions require site-served assets with 1x1s.
Ad format | Site-served (Direct IO only) | VAST 2.0 (Direct IO and Programmatic) |
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Creative deadline | June 1, 2024
| June 1, 2024
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Dimensions | Minimum 1920×1080 | 4 total: mezzanine (mezz), high, medium, low This allows for the highest quality content and advertisement playback to run on all viewing endpoints: desktop, mobile web, apps, and OTT.
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Duration |
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Multiple durations are not allowed within the same tag. All creatives of the same duration must be on one tag. For example, all 30-second creatives must rotate on the backend of one tag instead of being split out into several tags. |
Max file size | 10GB |
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File format |
The file should include the ad creative only and must not require any editing or clipping before transcoding (i.e., no bars/tones, slates). Video duration must be the same length as the audio track or else the video cannot be transcoded. Content should begin at 01:00:00:00. |
VAST tags can also include MOV files, but MUST include a MP4 for each rendition: High, Medium and Low. If MP4 is not included for each, then the asset won’t pass and must be revised. |
Minimum bit rate (video) | Greater than 15 Mbps |
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Frame rate | 29.97fps based on native frame rate To ensure creatives are ingested and fulfilled in the most efficient and reliable manner, deliver content in native frame rate and scan mode. NBCUniversal doesn’t accept any pre-processing of creatives (i.e., apply telecine, inverse telecine, scan mode conversion), as pre-processing degrades the creative renditions, which can negatively impact monetization and viewer experience. | 23.98, 24, 25, 29.97, and 30 based on native frame rate To ensure creatives are ingested and fulfilled in the most efficient and reliable manner, deliver content in native frame rate and scan mode. NBCUniversal doesn’t accept any pre-processing of creatives (i.e., apply telecine, inverse telecine, scan mode conversion), as pre-processing degrades the creative renditions, which can negatively impact monetization and viewer experience. |
Aspect ratio | 16:9 | 16:9 (Mezz, High, Medium, Low) |
Video codec |
Interlaced video is not accepted. |
Interlaced video is not accepted. |
Scan type | Native scan mode, progressive, or interlaced For example, capture/edit in 23.98p, deliver in 23.98p, capture 29.97i/edit 29.97i, deliver 2997i | Progressive |
Field dominance | Upper odd (for 29.97 fps) | N/A |
Time code | Time code track & QuickTime wrapper
| N/A |
Color space | 4:2:2 | N/A |
Audio codec/format | PCM, Little Endian | Sampling frequency should be 48000Hz |
Audio tracks | 2-channel stereo If you are sending a promo without any sound, 2 MOS tracks are required. | 2-channel |
Audio track assignments | Audio must be discrete, single track audio (1 track per channel).
| N/A |
Bit depth/sampling | 24-Bit 48 kHz | N/A |
Audio bit rate | 96-194 kbps |
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Average loudness | -24 LKFS (full program mix, not just dialogue) using the ITU-R BS. 1770-3 measurement method | Must follow CALM compliance loudness average of –24LKFS +/-2 |
True peak limit | Creative volume should not exceed content volume and must be under -2dB | Creative volume should not exceed content volume and must be under -2dB |
Audio duration | Audio track duration must be the same length as the video duration. | |
Additional information | Any creative tags that dynamically alter the creative in response to the SSP are prohibited. | Any creative tags that dynamically alter the creative in response to the SSP are prohibited.
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Approved Olympic VAST vendors
CM360
Innovid
XR Extreme Reach
Pre-approved 3rd-party pixels for measurement
Adara
Adelaide
Adform
Adjust
Adobe
Adstra
Alphonso
Amazon (formerly Sizmek)
Atlas by Facebook
BlueKai
C3 Metrics
Cadent
Claritas
Comscore
Cuebiq
Data Plus Math
Deep Intent
DISQO
DoubleVerify
Dynata
Evidon
Exelate
Experian
Flashtalking
Foursquare (formerly Placed)
Gamesight
Google (DV360 & CM360)
Infillion (formerlyTrueX)
InMarket (formerly NinthDecimal)
Innovid
Integral Ad Science (IAS)
IQVIA
iSpot
Kantar
Kochava
LiveRamp
Lucid
Marketcast (formerly Phoenix)
Method Media Intelligence
MetrixLab
MikMak
NCS (Nielsen Catalina Solutions)
Neustar
Nielsen
Oracle Advertising (formerly Moat)
Prodege
Rockerbox
Samba TV
Tapad
Tatari
Truste
tvScientific
TVSquared
Upwave (formerly Survata)
Veeva Crossix
Visual IQ
XR Extreme Reach (formerly Extreme Reach)
Ad categories that require review
The following categories of creatives require prior approval of NBCUniversal—provided in its sole discretion—72 hours prior to campaign launch:
Require review by Standards
CBD products (topical, non-ingestible)
Controversial issues and political advertising
Dietary supplements
Fantasy sports
Gambling
Homeopathic remedies
Weight-loss products
Require review by Sales
Competitive television and streaming services
Prohibited categories
Adult products and services
Astrology, fortune telling, and psychic services
Cannabis and marijuana (ingestible)
Firearms, weapons, and fireworks
Get-rich-quick and pyramid schemes
Illegal drugs, products, services and paraphernalia
Lawyer advertising
Religious advertising
Tobacco products (including e-cigarettes)
Available social partners
Direct IO only
Snapchat | TikTok | X(formerly known as Twitter) | |
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Creative ad specs | |||
Report and bill data source | 1st-party | 1st-party | 1st-party |
# of assets | 3 unique creatives | 3 unique creatives required, up to 5x recommended | 1—3 creatives |
Duration | 3 or 6 seconds, non-skippable | 5—60 seconds | 6—15 seconds; max 2:20 |
Accepted tags | DCM, Moat, DV, Nielsen | CM360, Comscore, Nielsen, DCM | |
Dimensions | 1080 x 1920 | 540 x 960 640 x 640 960 x 540 | 1200 x 1200 |
Max file size | 1GB or less | within 500 MB | 30 MB or less |
File format | MP4 or MOV | MP4, MOV, MPEG, 3GP, AVI | MP4 or MOV |
Aspect ratio | 9:16 | 9:16 | 16:9 |