Olympics Paris 2024 Digital Specs
The NBC broadcast network and Peacock are NBCU's primary platforms for coverage of the Olympic Games Paris 2024. Additional coverage will be available on Telemundo and NBCU cable stations (i.e., USA Network, E!, CNBC, Golf Channel, and Universo). Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.
We strongly recommend all clients register with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives. NBCUniversal provides support in the onboarding process.
This page provides the digital specifications for Olympics Paris 2024.
Questions?
Reach out directly to our ad Ops team: ads@nbcolympics.com
Contact Ad-ID customer service at cs@ad-id.org or call (646) 259-4171
For information on Ad-ID, please visit http://www.ad-id.org/
Specs and creative guidelines by ad format
All sponsorship and time-based video executions require site-served assets with 1x1s. (Available with direct sold only.)
Ad format | Site-served (Direct IO only) | VAST 2.0 (Direct IO and Programmatic) |
---|---|---|
Creative deadline | June 1, 2024
| June 1, 2024
|
Dimensions | Minimum 1920×1080 | 4 total: mezzanine (mezz), high, medium, low
|
Duration |
|
|
Max file size | 10GB |
|
File format |
|
|
Minimum bit rate (video) | Greater than 15 Mbps |
|
Frame rate | 29.97fps based on native frame rate
| 23.98, 24, 25, 29.97, and 30 based on native frame rate
|
Aspect ratio | 16:9 | 16:9 (Mezz, High, Medium, Low) |
Video codec |
|
|
Scan type | Native scan mode, progressive, or interlaced
| Progressive |
Field dominance | Upper odd (for 29.97 fps) | N/A |
Time code | Time code track & QuickTime wrapper
| N/A |
Color space | 4:2:2 | N/A |
Audio codec/format | PCM, Little Endian | Sampling frequency should be 48000Hz |
Audio tracks | 2-channel stereo
| 2-channel |
Audio track assignments | Audio must be discrete, single track audio (1 track per channel).
| N/A |
Bit depth/sampling | 24-Bit 48 kHz | N/A |
Audio bit rate | 96-194 kbps |
|
Average loudness | -24 LKFS (full program mix, not just dialogue) using the ITU-R BS. 1770-3 measurement method | Must follow CALM compliance loudness average of –24LKFS +/-2 |
True peak limit | Creative volume should not exceed content volume and must be under -2dB | Creative volume should not exceed content volume and must be under -2dB |
Audio duration | Audio track duration must be the same length as the video duration. | |
Additional information |
|
|
Approved Olympic VAST vendors
CM360
Innovid
XR Extreme Reach
Pre-approved 3rd-party pixels for measurement
Adara
Adelaide
Adform
Adjust
Adobe
Adstra
Alphonso
Amazon (formerly Sizmek)
Atlas by Facebook
BlueKai
C3 Metrics
Cadent
Claritas
Comscore
Cuebiq
Data Plus Math
Deep Intent
DISQO
DoubleVerify
Dynata
Evidon
Exelate
Experian
Flashtalking
Foursquare (formerly Placed)
Gamesight
Google (DV360 & CM360)
Infillion (formerlyTrueX)
InMarket (formerly NinthDecimal)
Innovid
Integral Ad Science (IAS)
IQVIA
iSpot
Kantar
Kochava
LiveRamp
Lucid (Cint)
Marketcast (formerly Phoenix)
Method Media Intelligence
MetrixLab
MikMak
NCS (Nielsen Catalina Solutions)
Neustar
Nielsen
Oracle Advertising (formerly Moat)
Prodege
Rockerbox
Samba TV
Tapad
Tatari
Truste
tvScientific
TVSquared
Upwave (formerly Survata)
Veeva Crossix
Visual IQ
XR Extreme Reach (formerly Extreme Reach)
Ad categories that require review
The following categories of creatives require prior approval of NBCUniversal—provided in its sole discretion—72 hours prior to campaign launch:
Require review by Standards
CBD products (topical, non-ingestible)
Controversial issues and political advertising
Dietary supplements (e.g., vitamins, supplements)
Fantasy sports
Gambling
Homeopathic remedies
Weight-loss products
Require review by Sales
Competitive television and streaming services
Prohibited categories
Adult products and services
Astrology, fortune telling, and psychic services
Cannabis and marijuana (ingestible)
Firearms, weapons, and fireworks
Get-rich-quick and pyramid schemes
Illegal drugs, products, services and paraphernalia
Lawyer advertising
Religious advertising
Tobacco products (including e-cigarettes)
Available social partners
Direct IO only
Snapchat | TikTok | X(formerly known as Twitter) | |
---|---|---|---|
Creative ad specs | |||
Report and bill data source | 1st-party | 1st-party | 1st-party |
# of assets | 3 unique creatives | 3 unique creatives required, up to 5x recommended | 1—3 creatives |
Duration | 3 or 6 seconds, non-skippable | 5—60 seconds | 6—15 seconds; max 2:20 |
Accepted tags | DCM, Moat, DV, Nielsen | CM360, Comscore, Nielsen, DCM | |
Dimensions | 1080 x 1920 | 540 x 960 640 x 640 960 x 540 | 640x360 minimum |
Max file size | 1GB or less | within 500 MB | 30 MB or less |
File format | MP4 or MOV | MP4, MOV, MPEG, 3GP, AVI | MP4 or MOV |
Aspect ratio | 9:16 | 9:16 | 16:9 |