Skip to main content
Skip table of contents

Olympics Paris 2024 Digital Specs

The NBC broadcast network and Peacock are NBCU's primary platforms for coverage of the Olympic Games Paris 2024. Additional coverage will be available on Telemundo and NBCU cable stations (i.e., USA Network, E!, CNBC, Golf Channel, and Universo). Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.

We strongly recommend all clients register with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives. NBCUniversal provides support in the onboarding process.

This page provides the digital specifications for Olympics Paris 2024.

Questions?

Specs and creative guidelines by ad format

All sponsorship and time-based video executions require site-served assets with 1x1s. (Available with direct sold only.)

Ad format

Site-served (Direct IO only)

VAST 2.0 (Direct IO and Programmatic)

Creative deadline

June 1, 2024

  • Final creative (including Ad-ID, if using)

  • Standards approval

  • 3rd-party login information

June 1, 2024

  • Final creative (including Ad-ID, if using)

  • Standards approval

  • 3rd-party login information

Dimensions

Minimum 1920×1080

4 total: mezzanine (mezz), high, medium, low

(tick) This allows for the highest quality content and advertisement playback to run on all viewing endpoints: desktop, mobile web, apps, and OTT.

  • Mezz – 1920x1080

  • High – 1920x1080

  • Medium – 960×540 or 640×480

  • Low – 640×360 or 416×234

Duration

  • Pre-roll – 6 seconds, 15 seconds

  • Mid-roll – 15 seconds, 30 seconds

  • Livestream 15 seconds required; 30 seconds accepted

  • Shortform – 15 seconds required; off-domain preferred durations on the available social partners

(warning) Multiple durations are not allowed within the same tag. All creatives of the same duration must be on one tag. For example, all 30-second creatives must rotate on the backend of one tag instead of being split out into several tags.

Max file size

10GB

  • Mezz – 10GB

  • High – Variable based on bitrate

  • Medium – Variable based on bitrate

  • Low – Variable based on bitrate

File format

  • MOV strongly preferred

  • MPEG-2 (.mpg)

(warning) The file should include the ad creative only and must not require any editing or clipping before transcoding (i.e., no bars/tones, slates). Video duration must be the same length as the audio track or else the video cannot be transcoded. Content should begin at 01:00:00:00.

  • Mezz – MP4 or MOV

  • High – MP4

  • Medium – MP4

  • Low – MP4

(warning) VAST tags can also include MOV files, but MUST include a MP4 for each rendition: High, Medium and Low. If MP4 is not included for each, then the asset won’t pass and must be revised.

Minimum bit rate (video)

Greater than 15 Mbps

  • Mezz – Minimum of 15 Mbps required; 30 Mbps recommended

  • High – 3.25-5 Mbps

  • Medium – 1-1.5 Mbps

  • Low – 340-460 Kbps

Frame rate

29.97fps based on native frame rate

(warning) To ensure creatives are ingested and fulfilled in the most efficient and reliable manner, deliver content in native frame rate and scan mode. NBCUniversal doesn’t accept any pre-processing of creatives (i.e., apply telecine, inverse telecine, scan mode conversion), as pre-processing degrades the creative renditions, which can negatively impact monetization and viewer experience.

23.98, 24, 25, 29.97, and 30 based on native frame rate

(warning) To ensure creatives are ingested and fulfilled in the most efficient and reliable manner, deliver content in native frame rate and scan mode. NBCUniversal doesn’t accept any pre-processing of creatives (i.e., apply telecine, inverse telecine, scan mode conversion), as pre-processing degrades the creative renditions, which can negatively impact monetization and viewer experience.

Aspect ratio

16:9

16:9 (Mezz, High, Medium, Low)

Video codec

  • Preferred Apple ProRes 422 HQ codec (minimum video bitrate 800 Kbps)

  • H.264 codec; minimum video bitrate 50 Mbps (Accepted profiles: High, Main, Baseline)

  • DV codec | DVC Pro NTSC (DV25) or DVC Pro NTSC (DV50)

(warning) Interlaced video is not accepted.

  • Mezz – Apple ProRes 422 HQ or H.264 (Accepted profiles: High, Main, Baseline)

  • High – H.264 only (Accepted profiles: High, Main, Baseline)

  • Medium – H.264 only (Accepted profiles: High, Main, Baseline)

  • Low – H.264 only (Accepted profiles: High, Main, Baseline)

(warning) Interlaced video is not accepted.

Scan type

Native scan mode, progressive, or interlaced

(info) For example, capture/edit in 23.98p, deliver in 23.98p, capture 29.97i/edit 29.97i, deliver 2997i

Progressive

Field dominance

Upper odd (for 29.97 fps)

N/A

Time code

Time code track & QuickTime wrapper

  • All 29.97 content must be drop frame

  • 23.98 must be non-drop frame

N/A

Color space

4:2:2

N/A

Audio codec/format

PCM, Little Endian

Sampling frequency should be 48000Hz

Audio tracks

2-channel stereo

(info) If you are sending a promo without any sound, 2 MOS tracks are required.

2-channel

Audio track assignments

Audio must be discrete, single track audio (1 track per channel).

  • CH 1 – LT Stereo

  • CH 2 – RT Stereo

N/A

Bit depth/sampling

24-Bit 48 kHz

N/A

Audio bit rate

96-194 kbps

  • Mezz – Minimum 192 kbps

  • High – Minimum 96 kbps

  • Medium – Minimum 96 kbps

  • Low – Minimum 96 kbps

Average loudness

-24 LKFS (full program mix, not just dialogue) using the ITU-R BS. 1770-3 measurement method

Must follow CALM compliance loudness average of –24LKFS +/-2

True peak limit

Creative volume should not exceed content volume and must be under -2dB

Creative volume should not exceed content volume and must be under -2dB

Audio duration

Audio track duration must be the same length as the video duration.

Additional information

(warning) Any creative tags that dynamically alter the creative in response to the SSP are prohibited.

(warning) Any creative tags that dynamically alter the creative in response to the SSP are prohibited.

  • All direct sold VAST tags are subject to internal NBCU QC processes and will be rejected if spec requirements are not met across all platforms; NBCU creative quality checks and descriptions.

  • For TV shows and Movies, DDT (day, date, and time) is not allowed.

  • In order to secure the best livestreaming experience possible, NBC Olympics recommends associating an Ad-ID with every video creative to run in live events.

  • Direct Sold only: Flighting, capping and targeting (e.g., time targeting, frequency cap, demo, and geo targeting) to be applied by NBCU only to ensure contractual obligations and correct delivery.

  • Direct Sold only: For any VAST tag running in Live, please provide a backup asset (with Ad-ID, if using) and tracking 1x1s as a contingency to ensure delivery across all endpoints.

  • Provide only unwrapped VAST tags. We are unable to accommodate wrapped VAST for the Olympics.

  • No ad blocking or pre-filtering.

  • VAST only, no VPAID.

  • Secure HTTPS only.

Approved Olympic VAST vendors

  • CM360

  • Innovid

  • XR Extreme Reach

Pre-approved 3rd-party pixels for measurement

  • Adara

  • Adelaide

  • Adform

  • Adjust

  • Adobe

  • Adstra

  • Alphonso

  • Amazon (formerly Sizmek)

  • Atlas by Facebook

  • BlueKai

  • C3 Metrics

  • Cadent

  • Claritas

  • Comscore

  • Cuebiq

  • Data Plus Math

  • Deep Intent

  • DISQO

  • DoubleVerify

  • Dynata

  • Evidon

  • Exelate

  • Experian

  • Flashtalking

  • Foursquare (formerly Placed)

  • Gamesight

  • Google (DV360 & CM360)

  • Infillion (formerlyTrueX)

  • InMarket (formerly NinthDecimal)

  • Innovid

  • Integral Ad Science (IAS)

  • IQVIA

  • iSpot

  • Kantar

  • Kochava

  • LiveRamp

  • Lucid

  • Marketcast (formerly Phoenix)

  • Method Media Intelligence

  • MetrixLab

  • MikMak

  • NCS (Nielsen Catalina Solutions)

  • Neustar

  • Nielsen

  • Oracle Advertising (formerly Moat)

  • Prodege

  • Rockerbox

  • Samba TV

  • Tapad

  • Tatari

  • Truste

  • tvScientific

  • TVSquared

  • Upwave (formerly Survata)

  • Veeva Crossix

  • Visual IQ

  • XR Extreme Reach (formerly Extreme Reach)

Ad categories that require review

The following categories of creatives require prior approval of NBCUniversal—provided in its sole discretion—72 hours prior to campaign launch:

Require review by Standards

  • CBD products (topical, non-ingestible)

  • Controversial issues and political advertising

  • Dietary supplements

  • Fantasy sports

  • Gambling

  • Homeopathic remedies

  • Weight-loss products

Require review by Sales

  • Competitive television and streaming services

Prohibited categories

  • Adult products and services

  • Astrology, fortune telling, and psychic services

  • Cannabis and marijuana (ingestible)

  • Firearms, weapons, and fireworks

  • Get-rich-quick and pyramid schemes

  • Illegal drugs, products, services and paraphernalia

  • Lawyer advertising

  • Religious advertising

  • Tobacco products (including e-cigarettes)

Available social partners

Direct IO only

Snapchat

TikTok

X

(formerly known as Twitter)

Creative ad specs

Snapchat Commercial Specs

TikTok Video Ads Specs

Twitter Creative Specs

Report and bill data source

1st-party

1st-party

1st-party

# of assets

3 unique creatives

3 unique creatives required, up to 5x recommended

1—3 creatives

Duration

3 or 6 seconds, non-skippable

5—60 seconds

6—15 seconds; max 2:20

Accepted tags

DCM, Moat, DV, Nielsen

TikTok 3rd-party Measurement

CM360, Comscore, Nielsen, DCM

Dimensions

1080 x 1920

540 x 960

640 x 640

960 x 540

1200 x 1200

Max file size

1GB or less

within 500 MB

30 MB or less

File format

MP4 or MOV

MP4, MOV, MPEG, 3GP, AVI

MP4 or MOV

Aspect ratio

9:16

9:16

16:9

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.