Olympics Paris 2024 Linear Commercial Guidelines
The NBC broadcast network and Peacock are NBCU's primary platforms for coverage of the Olympic Games Paris 2024. Additional coverage will be available on Telemundo and NBCU cable stations (i.e., USA Network, E!, CNBC, Golf Channel, Universo, Paris 1 and Paris 2). Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.
All clients must be registered with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives. NBCUniversal provides support in the onboarding process.
This page provides the linear commercial guidelines for Olympics Paris 2024.
Questions?
Contact Ad-ID customer service at cs@ad-id.org or call (646) 259-4171
For information on Ad-ID, please visit http://www.ad-id.org/
Air dates and creative deadlines
Air dates | Creative deadlines |
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Friday, July 26-Sunday, August 11 Additional coverage on USA Network July 24-25 | June 1, 2024 Final billboard assets delivered to Olympics Marketing Team |
July 15, 2024
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Commercial guidelines
All commercials and billboards must conform to the public and industry advertising standards and to the programming and operating policies of NBCUniversal.
Commercials and billboards must comply with NBCUniversal’s technical standards.
In no event shall NBCUniversal be liable for the contents of a commercial in its telecast.
All material must use SMPTE "drop-frame" time code.
Only the commercials that are scheduled on the final playlist will be ingested for air. All commercials will be ingested ‘as is’ despite audio or visual discrepancies. Agencies will be notified of On-Air discrepancies.
The placement and designation of commercial positioning shall be determined solely by NBCUniversal network & cable properties.
To help advertisers reach the largest possible audience, NBCUniversal recommends commercial content with closed captioning (CC) and audio description service (AD). CC and AD should be in the same language as the primary audio track. For questions about technical specifications or instructions, please consult your vendor.
To submit a spot:
Create an account with one of the vendors listed.
Upload your spot(s) to that vendor using their required specifications.
Once your spot(s) has passed their internal QC process, submit an “Order for delivery” and select the appropriate network or Englewood Cliffs as the delivery location.
Delivery of file-based content is accepted only from the following pre-approved vendors.
Comcast Ad Delivery | 855-858-1942 | www.comcasttechnologysolutions.com
XR Extreme Reach | 800-324-5672 | connectivity.na@extremereach.com
On The Spot Media | 855-855-6876 | sales@onthespotmedia.com
Spotgenie | 888-202-1631 | sales@spotgenie.com
Yangaroo | 866-992-9902 | adsupport@dmds.com
Distribution format | Suppliers must deliver commercial content through digital distribution. FTP, DVD or emailed file formats (e.g., WVM) are not accepted |
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Commercial file for delivery |
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HD and SD |
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Audio codec |
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Loudness |
NBCUniversal strongly encourages you to audition your content at the -24LKFS average dialog loudness. |
Closed captioning | If captioning is provided, record on Field 1, Line 21 on CC1 in compliance with the EIA 608 standard. Except for the use of CCI for closed-captioning, commercials for air may not contain any data embedded into or encoded onto the commercial audio or video without the prior written consent of NBCUniversal. Agency and/or Advertiser must notify NBCUniversal, reasonably in advance, of the existence, of said content on any commercial. See 79.1 of the Code of Federal Regulations for more. |
Watermarking and tracking |
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Emergency alert signals |
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Purging commercial materials |
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Traffic instructions
General guidelines
All commercial instructions must include agency, agency contact, advertiser, network, flight, brand, Ad-ID and length. All Olympic spots must be Ad-ID.
Revisions must be clearly marked with the word “revision” and the revision number. All revisions should indicate what was changed from the prior instructions and the effective date. All other information will be ignored and is not binding.
The HD version of an SD commercial must have the same Ad-ID with a “H” appended to the end of the Ad-ID code. No other designation for an HD spot is accepted.
The Ad-ID for SD commercials can’t end with an “H”, because “H” at the end of the Ad-ID indicates an HD commercial.
Send all commercial instructions in document form (PDF or Excel) via email to the specific network traffic instruction email address. Generic templates are available.
Body of email, zip file, and/or link traffic instructions aren’t accepted.
NBCUniversal doesn’t confirm the receipt and or implementation of commercial instructions. Don’t send confirmation requests to the commercial instruction distribution lists.
There aren’t specific instruction email addresses for “Paris 1” and “Paris 2.” For anything airing on these networks, please indicate on the traffic for other networks if it is applicable for “Paris 1” and “Paris 2.”
For example, if traffic is sent to USA network and it can also be used for “Paris 1” and “Paris 2,” please state that on the traffic.
Traffic instruction type | Requirements | Revisions |
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Cable and Telemundo | Blanket traffic instructions (ROS) preferred |
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NBC TV broadcast | Spot traffic instructions with a valid program/show name accepted Blanket traffic instructions (ROS) not accepted |
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Traffic instruction email contacts
NBC Sports (broadcast) | nbcnetworksportscommercialinstructions@nbcuni.com
E! Entertainment | TrafficInstructionsE@nbcuni.com
Golf Channel | Golf.copy@nbcuni.com
Telemundo | telemundo.instructions@nbcuni.com
Universo | nbcuniversoinstructions@nbcuni.com
Advertising review
NBC, Telemundo | All Cable Networks | USA, E!, CNBC | |
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Categories requiring approval by Standards | All |
| USA and E! Categories requires for All Cable Networks plus:
CNBC Categories required for All Cable Networks plus Competitive television and streaming services |
Submission process |
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Time for review | 3 business days | 3 business days | 3 business days |
Additional notes |
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Billboard requirements
Submission process
Deadline | June 1, 2024 |
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Request form | https://forms.monday.com/forms/8c4f2c265c9f0ea83419137e46623ee3?r=use1
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Required assets |
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Other requirements | If client requires specific color, include the style guide with the submission |
Contact |
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General guidelines
All claims must be supported. Claims requiring additional qualification are unacceptable.
Sell-copy (e.g., offers, pricing, sales) is generally unacceptable, except for slogans that have been well-established in the sponsors’ commercials.
Billboards may not reference more than one sponsor, cross-reference other television programs, contain QR codes, or mention contests, sweepstakes and promotional teasers.
Gambling-related billboards must comply with all gambling laws, regulations, rules and guidelines.
Billboards may reference websites, only if they are exclusively owned by the sponsor of the billboard.
All billboards will be put inside a “frame” with a background shot behind the client logo.
Clients should submit logos “tv safe, center screen”. Our graphics department will size them to fit inside the frame.
Technical specs
Ad format | Static logo | Animated logo |
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File format | Preferred: Illustrator (EPS or AI) with vector outlines PSD, TIFF, or TGA also accepted | HD QuickTime (MOV) |
Dimensions | Minimum 900 x 600 Logo must be full in the canvas; no excessive white space. | 1920 x 1080 |
Resolution | 72 dpi | 72dpi |
Logo | Place over your preferred background We will take the full logo, put it in our billboard frame, and then key it over a scenic or wide shot from the event. | N/A |
Frame rate | N/A | 50fps 50fps is the broadcast standard for Paris 2024. If this can’t be accommodated, please be mindful that 29.97/59.94 content will need to be frame-rate converted). |
Video codec |
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Length | 5 seconds and 10 words or less | |
Audio track | All animated billboards are to be delivered silent |