This page provides standard creative guidelines and specifications for NBCU display ads. Specs and guidelines are organized by ad format across national and local display buys.
Standard display ads utilize standard file types and follow the IAB industry standards and guidelines. NCBU’s standard display ad units include desktop, tablet, mobile web, and mobile app display across the following NBCU brands:
NBCUniversal Owned Stations (NBC and Telemundo)
NBCUniversal Regional Sports Networks (RSN)
Contact @NBC Uni Specs & Guidelines
Specs and creative guidelines by ad format
The following table provides a comprehensive list of display specifications across national and local display buys.
Ad units accepted
Desktop, tablet, mobile web, mobile app
File types accepted
Initial file load size
200 kb initial load
Rich media accepted for all units except 320x50 and 120x60 sponsor logo