Paid Programming Guidelines

Format

Digital assets only

Delivery

Deliver to Englewood Cliffs, NJ

Deadline

Assets must be received at least five working days before scheduled airdate

Filename

• Each paid program must be clearly identified by a unique ISCI/AD-ID. The ISCI code used on the traffic instructions must match to the ISCI/file name of the electronically delivered paid program file.

• 800 numbers are not accepted as the paid program identifier/file name. Any paid program content delivered with an 800 number as the unique identifier/file name will be rejected.

Duration

Total run time 27:30 for a 30-minute program; total run time 57:30 for a 60-minute program

Closed captioning

Mandatory.

• SD closed captioning recorded on Field 1, Line 21 on CC1 in compliance with the EIA 608 standard

• HD closed captioning carried as EIA/CEA-608 data in accordance with EIA/CEA 708 (Digital Television Closed Captioning) and SMPTE 334M

Except for the use of CCI for closed-captioning, paid programs for air may not contain any data embedded into or encoded onto program audio or video without the prior written consent of NBCUniversal. Agency and/or advertiser must notify NBCUniversal reasonably in advance of the existence of said content on any paid programs.