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Rotten Tomatoes Rich Media Guidelines

This page provides Rich media guidelines for Rotten Tomatoes. The guidelines are specific to display, logos, and featured units.

Questions?

Contact @NBC Uni Specs & Guidelines

Display

Expand the table to view all columns.

Desktop banners

Ad unit

Dimensions

File type/format

Expansion

Max file size

Animation

Frame rate

In-banner video available

Leaderboard

  • 1100x150

  • 970x250

  • 970x150

  • 728x90

  • Static

  • GIF/JPG

  • HTML5 3rd-party tags

Click or rollover to expand

  • Ad must expand and collapse using the same expansion initiation method

  • Must not initiate audio

  • 200kb initial load

  • Subsequent max polite/user-initiated file load size: 2.2 MB for video file load

  • 45k max static back-up image

  • Looping: 4 loops max

  • Animation length: 15 seconds max

  • No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

Medium rectangle

300x250

  • Static GIF/JPG

  • HTML5 3rd-party tags

N/A

  • 200kb initial load

  • Subsequent max polite/user-initiated file load size: 2.2 MB for video file load

  • 45k max static back-up image

  • Looping: 4 loops max

  • Animation length: 15 seconds max

  • No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

Large rectangle

300x600

  • Static GIF/JPG

  • HTML5 3rd-party tags

Click or rollover to expand

  • Ad must expand and collapse using same expansion initiation method

  • Must not initiate audio

  • 200kb initial load

  • Subsequent max polite/user-initiated file load size: 2.2 MB for video file load

  • 45k max static back-up image

  • Looping: 4 loops max

  • Animation length: 15 seconds max

  • No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

Mobile banners

300x50

  • Static GIF/JPG

  • HTML5 3rd-party tags

N/A

  • 40kb initial load

  • Subsequent max polite/user-initiated file load size: 2.2 MB for video file load

  • Looping: 3 loops

  • Animation length: 15 seconds

N/A

N/A

Skin

1500x1000

Static GIF/JPG

N/A

N/A

N/A

N/A

N/A

Interscroller

414x696

Layered PSD site created

(tick) Created in-house by our design team

N/A

  • 200kb initial load

  • Subsequent max polite/user-initiated file load size: 2.2 MB for video file load

  • 45k max static back-up image

  • Looping: 3 loops

  • Animation length: 15 seconds

24 FPS

  • Ad unit must click in-app only

  • Requires site creative approval

  • Must include ticketing and trailer CTA

  • Must include a Skip button

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