Fandango Rich Media Guidelines
The Fandango Network Advertising Content Guidelines apply to video, banners, native, and expanded experiences appearing on Fandango, Rotten Tomatoes, Flixster, and YouTube. The Fandango Network reserves the right to reject any advertisement that doesn’t meet the minimum guidelines during the certification process or any advertisement that Fandango Network feels isn’t appropriate for Fandango Network’s advertising platform or its users.
Questions?
Contact @NBC Uni Specs & Guidelines
General content
For maximum effectiveness, ad creative should clearly convey a call to action (CTA) and utilize impactful imagery.
Keep important text or imagery within the “safe area.” Anything outside of the “safe area” may not be viewable based on screen resolution.
Limit legal text to a few words (e.g., © 2023 Fandango).
Ad creative containing video must resolve to a CTA or relevant message; videos should never resolve to a black screen.
If the Rotten Tomatoes Tomatometer® is used in the creative, please follow ALL guidelines pertaining to its correct usage and display.
Restricted content
The Fandango Network is committed to providing the highest quality advertising experience. To meet this standard, the following areas may require additional considerations, reviews, and approvals before being accepted onto Fandango’s advertising platform.
Age-restricted content Ads promoting or containing age-sensitive products and services must be appropriately age targeted.
Alcohol Ads for alcoholic beverages must be appropriately age targeted. There can be no images or videos that show the consumption of the alcohol product. All text, images, video, and audio must depict age-appropriate people and scenes.
Financial Ads for financial products or services that are associated with deceptive practices aren’t allowed. Advertisers must be a member of at least one of the following associations: Community Financial Services Association of America, Online Lenders Alliance.
Gambling Ad content that promotes or facilitates real money gambling must have necessary licensing and comply with all applicable federal, state/provincial, and local laws or regulations, including proper age and location targeting.
Pharmaceutical Ads promoting pharmaceutical products, medical devices, medical services, or treatments must comply with all applicable federal, state, local, provincial and, if applicable, foreign country laws or regulations.
Political Ads that present, include, or reference a position on a controversial public issue are restricted. This may include content that is deemed offensive, contains graphic or potentially offensive content, or is deemed an attack of a personal nature, an attack on an individual business, or a comment on a private dispute.
Unacceptable/prohibited content
Don’t use potentially offensive imagery (such as nudity, violent images, or gore) or explicit or provocative language. The Fandango Network is a family-friendly company.
Profane, obscene, or offensive language isn’t allowed.
Highly graphic violence, weaponry or death isn’t allowed.
Imagery or scenes of explicit drug aren’t allowed.
If blood is included in the creative, it should be stylized and not realistic or gory.
If weapons are included in the creative, they should never point towards the user.
Click-through guidelines
All advertising on the Fandango Network must ahere to the following click-through guidelines. Exceptions to any of the listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Director regarding any questions.
Theatrical | Streaming | Brands |
|---|---|---|
All studio ads are required to click through to http://Fandango.com during the ticketing on-sale window. Fandango non-ticketing studio ads can link to exhibitor sites ONLY on http://Powster.com . | Streaming ads may include dual-CTA (in theaters and streaming) but are required to click-through to http://Fandango.com. In the Streaming Only window, streaming ads can click through directly to a streaming platform or custom landing page. Do not include “Exclusive on” messaging if the title is available on any other streaming platform. If a streaming platform releases a theatrical title, streaming ads can click through to a custom landing. However, if Fandango is ticketing for that release, the custom landing page must include http://Fandango.com . | Brand ads may click through to their owned and branded site or custom landing page. |
Display specs
Expand the table to view all columns.
Ad unit | Dimensions | File type/format | Max file size | Animation | Frame rate | In-banner video available | Tags/tracking |
|---|---|---|---|---|---|---|---|
Leaderboard | 970×250 970×150 728×90 970x150 or 728x90 can be booked w/ Floater (Overlay 970x300, 970x650 overlay can auto expand once per user per 24 hours) | Static GIF/JPG Rich media/HTML5 | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB | Looping: 4 loops max OR Animation length: 15 seconds max No rapid strobing animations | 24 FPS |
| 3rd-party tags |
Skin | 1600x1000 1600x415
| Static JPG | 200 kb initial load | N/A | N/A | N/A | N/A |
Fishtank | 1280×500 1280×150 970×150
| Static GIF/JPG Rich media/HTML5 | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB | Looping: 4 loops max OR Animation length: 15 seconds max No rapid strobing animations | 24 FPS |
| 3rd-party tags |
Large rectangle | 300×600
| Static GIF/JPG HTML5 | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB | Looping: 4 loops max OR Animation length: 15 seconds max No rapid strobing animations | 24 FPS |
| 3rd-party tags |
Medium rectangle | 300×250
| Static GIF/JPG HTML5 | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB | Looping: 4 loops max OR Animation length: 15 seconds max No rapid strobing animations | 24 FPS |
| 3rd-party tags |
Mobile banner | 320x50 320x100
| Static GIF/JPG Rich media | Initial load: 60 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | Looping: 3 loops Animation length: 15 seconds | 24 FPS |
| 3rd-party tags |
Sponsored homepage custom logo | 242×70
| Static GIF/JPG PNG site-served | N/A | N/A | N/A | N/A | N/A |
App launch unit | 414x896
| Static or animated | 2 MB (1MB recommended) | Animation length: 7 seconds max No audio | N/A | N/A | 1x1 non-clickable |
Mobile web interstitial (including rich media) | 320x460
| Layered PSD Site created
| Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | Looping: 3 loops Animation length: 15 seconds | 24 FPS |
| N/A |
Expansion not allowed
Interstitials are created in-house by our design teamCeltra high-impact media
Requires Celtra production layer for all launches.
Expand the table to view all columns.
Ad unit | Dimensions | File type/format | Max file size | Animation | Frame rate | In-banner video available | Tags/tracking |
|---|---|---|---|---|---|---|---|
Interstitial (mobile) | 320x460
| Layered PSD Site created
| Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | Looping: 3 loops Animation length: 15 seconds | 24 FPS |
| N/A |
iPad app (small banner) | 768x50
| Static GIF/JPG Layered PSD if site created | Initial load: 60 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | Looping: 3 loops Animation length: 15 seconds | 24 FPS |
| N/A |
iPad app (large banner) | 768x350
| Static GIF/JPG | Initial load: 60 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | Looping: 3 loops Animation length: 15 seconds | 24 FPS |
| N/A |
Purchase funnel/channel placements
Expand the table to view all columns.
Ad unit | Dimensions | File type/format | Max file size | Animation | Frame rate | In-banner video available | Tags/tracking |
|---|---|---|---|---|---|---|---|
Purchase funnel sponsorship | Desktop: 728x90
| Static JPG | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | N/A | N/A | N/A | 1x1 non-clickable impression tracker |
Purchase interstitial | Mobile: 430x932
| Static JPG | N/A | N/A | N/A | N/A | N/A |
Purchase confirmation | Desktop: 728×90 Mobile: 300x250
| Static GIF/JPG Rich media/Flash | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB | Looping: 4 loops max OR Animation length: 15 seconds max No rapid strobing animations | 24 FPS |
| 3rd-party tags |
CRM placements
Expand the table to view all columns.
Ad unit | Dimensions | File type/format | Max file size | Animation | Frame rate | In-banner video available | Tags/tracking |
|---|---|---|---|---|---|---|---|
Friday Fandango Fan Mail (Newsletter) | 300x250
| Static GIF/JPG | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | N/A | N/A | N/A | N/A |
Email confirmation | 468x60
| Static JPG | Initial load: 200 kb Subsequent max polite/user-initiated load: 2.2 MB 45k max static back-up image | N/A | N/A | N/A | 1x1 click tracker |
Approved creative, research, and verification vendors
This is a comprehensive list of approved demand-side platforms (DSPs), creative hosting, and measurement pixel partners for NBCU digital video ads.
Certified DSPs
Adobe
Amazon
Amobee
Basis
Beeswax
Blockboard (PMP only)
DeepIntent
Display & Video 360 (DV360)
LinkedIn (PMP only)
Madhive (PMP only)
PulsePoint DSP (PMP only)
Roku OneView
Samsung (PMP only)
Simpli. fi (PMP only)
StackAdapt (PMP only)
The Trade Desk
Viant
Xandr
Yahoo
Certified for creative hosting
Hosted by DSP
Amazon
Basis
Beeswax (PMP only)
Blockboard (PMP only)
LinkedIn (PMP only)
Madhive (PMP only)
PulsePoint DSP (PMP only)
Roku OneView
Simpli. fi (PMP only)
StackAdapt (PMP only)
The Trade Desk
Viant
Xandr
Yahoo
Hosted by ad server
Flashtalking
Innovid
Sizmek
XR Extreme Reach
Campaign Manager 360 (CM360) instructions
Under Placement, go to Properties.
Open the Video transcode settings.
Turn the toggle ON for Control transcodes from the placement.
Turn the toggle ON only for the highest transcode. Turn the toggle OFF for all other transcodes.
Click Save.
Pre-approved 3rd-party pixels for measurement
Adara
Adelaide
Adform
Adjust
Adobe
Adstra
Alphonso
Amazon (formerly Sizmek)
Atlas by Facebook
BlueKai
C3 Metrics
Cadent
Claritas
Comscore
Cuebiq
Data Plus Math
Deep Intent
DISQO
DoubleVerify
Dynata
Evidon
Exelate
Experian
Flashtalking
Foursquare (formerly Placed)
Gamesight
Google (DV360 & CM360)
Infillion (formerlyTrueX)
InMarket (formerly NinthDecimal)
Innovid
Integral Ad Science (IAS)
IQVIA
iSpot
Kantar
Kochava
LiveRamp
Lucid (Cint)
Marketcast (formerly Phoenix)
Method Media Intelligence
MetrixLab
MikMak
NCS (Nielsen Catalina Solutions)
Neustar
Nielsen
Prodege
Rockerbox
Samba TV
Tapad
Tatari
Truste
tvScientific
TVSquared
Upwave (formerly Survata)
Veeva Crossix
Visual IQ
XR Extreme Reach (formerly Extreme Reach)
YouTube-approved vendors and pixels
VAST vendors
Adform
CM360
Innovid
XR Extreme Reach
Can accept Sizmek but will not track any third-party data
Pixel vendors
Can accept CM360 1×1s only if creative is site served
Accepts research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata.
Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel.