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Fandango Rich Media Guidelines

This page provides Fandango brand and click-through display guidelines for desktop and mobile banners, logos, interstitials, overlays, skins, and non-site ads.

Questions?

Contact @NBC Uni Specs & Guidelines

Fandango brand guidelines

  • Competitor advertising callouts not allowed on display or video assets provided for the Fandango network (i.e., Moviepass, Moviefone, Atom Tickets, or IMDB)

  • Competitors cannot be accessible/seen on outside studio film trailer site’s CTR-URL (when outside of ticketing week)

    • Movie theater exhibitors with whom Fandango does not have a ticketing agreement

    • Advertisements promoting/utilizing the services of other movie ticketing companies (Hollywood Movie Money, Movie Cash, etc.)

  • The following are not suitable for advertising on the movies sites:

    • Political campaigns, positions, or statements

    • Online casino gambling

    • Adult-oriented prescription drugs (e.g., Viagra, Cialis)

    • Alcohol

    • Highly graphic violence, weaponry, or death

    • Contraceptives/birth control/abortion services (male and female)

    • Adult and R-rated display ads must be targeted away from family, G, and PG content.

Click-through guidelines

  • Ticketing ads must link to Fandango.com.

  • Non-ticketing ads can link to exhibitor sites on Powster.com only.

  • Exception to any of the above listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Executive prior to submitting.

Display specs

Ad unit

Dimensions

File type/format

Expansion

Max file size

Animation

Frame rate

In-banner video available

Leaderboard

  • 970×150

  • 728×90

  • 970×250

  • Static GIF/JPG

  • Rich media/HTML5

  • 3rd-party tags

  • 970×300, Expansion direction: Down

  • 728×270, Expansion direction: Down

  • Expansion not allowed for video wall

  • Initial load: 200 kb

  • Subsequent max polite/user-initiated load: 2.2 MB

  • Looping: 4 loops max OR

  • Animation length: 15 seconds max

  • No rapid strobing animations

24 FPS

  • Audio must be user initiated; default state is muted

  • 15-second length (10 second max for overlay)

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

Homepage overlay

  • 970x300

  • 970x650

  • 970x650

  • Auto expands on initial load and must be user-initiated thereafter

  • Initial load: 200 kb

  • Subsequent max polite/user-initiated load: 2.2 MB

  • 45k max static back-up image

  • Looping: 3 loops

  • Animation length: 15 seconds

24 FPS

Skin

1600x415

Static JPG

N/A

200 kb initial load

N/A

N/A

N/A

Ticket confirmation pages

  • 728×90

  • 160×600

  • Static GIF/JPG

  • Rich media/flash

  • 3rd-party tags

Expansion not allowed

  • Initial load: 200 kb

  • Subsequent max polite/user-initiated load: 2.2 MB

  • Looping: 4 loops max OR

  • Animation length: 15 seconds max

  • No rapid strobing animations

24 FPS

  • 15-second length

  • Audio must be user initiated; default state is muted

  • Ad must have volume, mute, play, and pause control

  • Creative with in-banner video must be 3rd-party served

Fishtank

  • 1280×500

  • 970×150

  • 1280×150

  • Static GIF/JPG

  • Rich media/HTML5

  • 3rd-party tags

Expansion not allowed

Medium rectangle (including rich media)

300×250

  • Static GIF/JPG

  • HTML5

  • 3rd-party tags

  • 600×500

  • Expansion direction: Left not to interfere with menu bar

Large rectangle (including rich media)

300×600

  • 600×600

  • Expansion direction: Left

Fandango store map locator (mobile)

320x100

  • Layered PSD assets

  • Branding assets

  • Map locations document

Expansion not allowed

  • Initial load: 60 kb

  • Subsequent max polite/user-initiated load: 2.2 MB

  • 45k max static back-up image

  • Looping: 3 loops

  • Animation length: 15 seconds

24 FPS

Mobile web & app

  • 320x50

  • 320x100

  • Static GIF/JPG

  • Rich media/3rd-party tags

  • 320x460

  • Expansion direction: Down

  • User initiated

iPad app (large banner)

768x350

Static GIF/JPG

Expansion not allowed

iPad app (small banner)

768x50

  • Static GIF/JPG

  • Layered PSD if site created

Expansion not allowed

Sponsored homepage logo

242×70

  • Static GIF/JPG

  • PNG site-served

Expansion not allowed

N/A

N/A

N/A

N/A

Sponsored logo

120×60

Expansion not allowed

Mobile web interstitial (including rich media)

320x460

  • Layered PSD

  • Site created

(tick) Interstitials are created in-house by our design team

Expansion not allowed

  • Initial load: 200 kb

  • Subsequent max polite/user-initiated load: 2.2 MB

  • 45k max static back-up image

  • Looping: 3 loops

  • Animation length: 15 seconds

24 FPS

  • Ad unit must click in-app only

  • Requires site creative approval and must include ticketing and trailer CTA

  • Must include the Skip button

iPhone app interstitial (including rich media)

Android app interstitial (including rich media)

Purchase interstitial

430x932 (Mobile only)

N/A

N/A

N/A

N/A

N/A

N/A

Fandango printed pages

728x90

Rich media/Flash 3rd-party tags

Expansion not allowed

  • Initial load: 200 kb

  • Subsequent max polite/user-initiated load: 2.2 MB

  • 45k max static back-up image

N/A

N/A

N/A

Fandango print ticket

  • 660x82

  • 468x60

Static GIF/JPG

Expansion not allowed

Fandango standalone (advanced ticketing)

468x60

Expansion not allowed

Purchase funnel sponsorship

  • Desktop: 728x90

  • Mobile web: 960x90

1x1 impression tracker and JPG

(warning) Not a clickable unit

Expansion not allowed

Friday Fandango Fan Mail (Newsletter)

300x250

Static GIF/JPG

Expansion not allowed

Rate & review

468x60

Expansion not allowed

Email confirmation

468x60

1x1 and JPG with click tracker

Expansion not allowed

Purchase confirmation

Desktop: 728x90 

Mobile: 300x250 

  • 3rd-party JavaScript

  • 1x1 and JPG

(tick) This unit is clickable 

N/A

N/A

N/A

N/A

N/A

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