NBCU Digital Video Creative Deadlines
This page provides deadlines for creative assets to be received by NBCU’s Ad Operations team in order for them to air as planned.
NBCUniversal recommends all clients register with AD-ID and assign a valid AD-ID code to each creative prior to submission of advertising creatives. NBCU provides support in the onboarding process.
There is an 11-character limit for all AD-IDs.
High Definition (HD) creative includes a 12th character, an H at the end of the code.
Questions?
Contact AD-ID Client Success at cs@ad-id.org or call (646) 259-4171
For information on AD-ID, please visit http://www.ad-id.org/
Regular creative deadlines / SLAs
The following table assumes all creatives/tags are up to spec and don’t require revisions.
Launching | Assets needed by |
|---|---|
Saturday / Sunday / Monday | Previous Wednesday at 3PM ET |
Tuesday | Previous Thursday at 3PM ET |
Wednesday | Previous Friday at 3PM ET |
Thursday | Previous Monday at 3PM ET |
Friday | Previous Tuesday at 3PM ET |
For livestream, creative is due 5 business days prior to launch.
Holidays 2025/New Year 2026
Launching | Assets needed by |
|---|---|
Wednesday 12/24 - Friday 12/26 | Wednesday 12/10 |
Wednesday 12/31 – Friday 1/2/2026 | Friday 12/12 |
Holidays 2026
The following table assumes all creatives/tags are up to spec and don’t require revisions.
Holiday 2026 | Launching | Assets needed by |
|---|---|---|
MLK | Monday, 1/19 | Wednesday, 1/14 |
Presidents' Day | Monday, 2/16 | Wednesday, 2/11 |
Memorial Day | Saturday, 5/23 – Tuesday, 5/26 | Friday, 5/15 |
Juneteenth | Friday, 6/19 | Friday, 6/12 |
July 4th | Thursday, 7/2 – Saturday, 7/4 | Thursday, 6/18 |
Labor Day | Saturday, 9/5 – Tuesday, 9/8 | Monday, 8/31 |
Thanksgiving | Thursday, 11/26 – Monday, 11/30 | Thursday, 11/12 |
Christmas | Thursday, 12/24 – Saturday, 12/26 | Thursday, 12/10 |
New Year 2027 | Thursday, 12/31 – Saturday, 1/2/2027 | Monday, 12/14 |
Start of quarter creative deadlines 2026
The following table assumes all creatives/tags are up to spec and don’t require revisions.
Quarter | Launching | Assets needed by |
|---|---|---|
Q2 2026 | Wednesday, 4/1 | Friday, 3/13 |
Q3 2026 | Wednesday, 7/1 | Friday, 6/12 |
Q4 2026 | Monday, 9/21 Thursday, 10/1 | Monday, 9/7 Monday, 9/14 |