Local Standard Display Guidelines

For Skycastle specs, refer to Skycastle Custom Creative for Local.

Standard display

This page provides standard creative guidelines and specifications for NBCU display ads. Specs and guidelines are organized by ad format across national and local display buys.

Standard display ads utilize standard file types and follow the IAB industry standards and guidelines. NBCU’s standard display ad units include desktop, tablet, mobile web, and mobile app display across the following NBCU brands:

Access Online
Bravo
CNBC
E!
Fandango

Flixster
Movie Tickets
MSNBC
NBC News

NBC Sports
NBCUniversal Owned Stations (NBC and Telemundo)
NBCUniversal Regional Sports Networks (RSN)

Oxygen
Rotten Tomatoes
SYFY
Telemundo
USA

Questions?

Contact @NBC Uni Specs & Guidelines

Specs and creative guidelines by ad format

The following table provides a comprehensive list of display specifications across national and local display buys.

Ad units accepted	Desktop, tablet, mobile web, mobile app
Dimensions accepted	Network Desktop: 970×250, 970×66, 970×90, 728×90, 300×250, 300×600, 120x60 sponsor logo (local only), 88x31 sponsor logo (news sponsorships only) Tablet: 970×66, 728×90 landscape, 300×250 portrait, 120x60 sponsor logo (local only), 88x31 sponsor logo (news sponsorships only) Mobile web: 320×50, 300×250 Mobile app: 320×50, 300×250 Local Desktop: 970×250, 300×250, 300×600, 120x60 sponsor logo (local only) Tablet: 970x250 landscape, 300×250 portrait, 120x60 sponsor logo (local only) Mobile web: 320×50, 300×250 Mobile app: 320×50, 300×250
File types accepted	HTML5 GIF JPEG JavaScript Internal redirects PNG
Initial file load size	200 kb initial load
Host-initiated subload	Subsequent max polite/user initiated File load size: 45k max static back-up image
File formats	W-ModeL transparents Standard display click tag Instructions: `getURL (clickTag, "_blank")` All tags must be secure
Z-index range	0-4,999
Rich media	Network - Rich media accepted for all units except 320x50 and 120x60 sponsor logo 30 second length Ad must have volume, mute, play, and pause control Creative with in-banner video must be 3rd-party served Additional file size for host-initiated video: 2.2 MB for video file load Audio must be user initiated; default state is muted Max animation duration: 15 seconds Frame rate: 24 FPS Looping: 3 loops ⚠️ Rich media not accepted via programmatic deal types Local - Rich media accepted for all units except 120x60 sponsor logo Max animation duration: 15 seconds GIF: Max looping - 3 loops If video included: 15 second recommended, max 30 second. 30 second will have user initiated play, no autoplay Must have volume, mute, play, and pause control Audio must be user initiated; default state is muted Frame rate: 24 FPS Creative with in-banner video must be 3rd-party served Additional file size for host-initiated video: 2.2 MB for video file load ⚠️ Rich media not accepted via programmatic deal types
Creative guidelines	Creative is due 5 business days prior to launch. Ad unit content must be clearly distinguishable from normal webpage content (i.e., ad unit must have clearly defined borders and not be confused with normal page content). Max allowance of 3 site-served creatives per size per placement at a time, with a max of 3 swaps per quarter. All ad units must have a 1-pixel black border surrounding entire creative. Local 120x60 sponsor logos must have a transparent background, must not contain any tag lines (only the client logo), and must be visible on a dark background.
3rd-party requirements	All clickthrough URLs must open in a new browser window unless using an in-site URL. Must code to GPT asynchronous tags in order to detect the amount of iFrames to bust. Ad creative and landing pages that employ exit pop-ups are not permitted. We cannot accept blocking tags.