Skycastle Custom Creative Guidelines

This page provides Skycastle custom creative guidelines for mastheads and backstage displays. IAB FLEX/responsive sizes and IAB standard sizes are also included, along with legacy considerations.

Questions?

Contact your Account Management team or email localspecs@nbcuni.com

Expand the table to view all columns.

Masthead type	Desktop expanded	Desktop collapsed	Mobile expanded	Mobile collapsed
Dimensions	1800×360 (5:1) 1280×320 (4:1)	1800×180 (10:1)	600×338 (16:9)	600×100 (6:1)
Initial file load size	200KB	200KB	200KB	50KB
File types/formats	HTML5	HTML5	HTML5	HTML5
Max animation duration	15s	15s	15s	15s
Max CPU	30%	30%	30%	30%
Video/animation	Allowed	Allowed	Allowed	No Video Allowed
Video	Optional Preferred: 15 second max length 30 second max length accepted Force click-to-play for any video over 1.1MB or over 15 seconds Must have volume, mute, play, and pause control Audio must be user-initiated; default state is muted	Optional Preferred: 15 second max length 30 second max length accepted Force click-to-play for any video over 1.1MB or over 15 seconds Must have volume, mute, play, and pause control Audio must be user-initiated; default state is muted	Optional Preferred: 15 second max length 30 second max length accepted Force click-to-play for any video over 1.1MB or over 15 seconds Must have volume, mute, play, and pause control Audio must be user-initiated; default state is muted	N/A
Frame rate	24FPS	24FPS	24FPS	N/A
Notes	Loads expanded 1x/user/24 hours Scroll to collapse ad Can accept 3rd-party trackers Due 10 business days prior to launch	Loads expanded 1x/user/24 hours Scroll to collapse ad Accepts 3rd-party trackers Due 10 business days prior to launch	Loads expanded 1x/user/24 hours Scroll to collapse ad Accepts 3rd-party trackers Due 10 business days prior to launch	Loads expanded 1x/user/24 hours Scroll to collapse ad Accepts 3rd-party trackers Due 10 business days prior to launch
Additional notes	Must be finalized internally by our Skycastle creative team	Must be finalized internally by our Skycastle creative team	Must be finalized internally by our Skycastle creative team Full bleed video preferred Mobile web only	Must be finalized internally by our Skycastle creative team Mobile web only

Masthead deliverables

Dimensions with video	1800×360 layered PSD with placeholder for 16:9 video 1280×320 layered PSD with placeholder for 16:9 video 1800×180 layered PSD with placeholder for 16:9 video 600×100 layered PSD
Dimensions without video	1800×360 layered PSD 1280×320 layered PSD 1800×180 layered PSD 600×338 layered PSD 600×100 layered PSD
File types/formats	PSD MP4 or MOV video
Notes	Layered Photoshop files (.psd); use Smart Objects when possible Accept 3rd-party trackers Video (optional) Click-through URL Must be finalized internally by our Skycastle creative team Due 10 business days prior to launch

Backstage (mobile scrolling unit)

Dimensions	Background: Full screen (2:1) Foreground: Transparent rollover window (16:9)
Initial file load size	200KB
File types/formats	HTML5
Max animation duration	15 seconds
Max CPU	30%
Video/animation	Allowed
Video	Optional 15 second max length Force click-to-play Must have volume, mute, play, and pause control Audio must be user initiated; default state is muted
Frame rate	24FPS
Notes	Parallax effect scrolling Accepts 3rd-party trackers Due 10 business days prior to launch
Additional notes	Must be finalized internally by our Skycastle creative team

Backstage deliverables

Dimensions	Background: Full screen 800x1422px MIN (2:1) Foreground: Transparent rollover window 800x450px (16:9)
File types/formats	PSD MP4 or MOV video
Notes	Layered Photoshop files (.psd); use Smart Objects when possible Can accept 3rd-party trackers Video (optional) Click-through URL Due 10 business days prior to launch Must be finalized internally by our Skycastle creative team

Skycastle IAB

Banner type	6:1 mobile banner (flex/responsive size)	1:1 rectangle (flex/responsive size)	In banner video (standard size)
Dimensions	600×100 (6:1)	450×450 (1:1)	300×250
Initial file load size	200KB	200KB	200KB
File types/formats	HTML5	HTML5	HTML5
Max animation duration	15 seconds	15 seconds	15 seconds
Max CPU	30%	20%	20%
Video/animation	No video Animation allowed	No video for App Custom Weather Unit	Allowed
Video	No video	Optional Preferred: 15 second max length 30 second max length accepted Force click-to-play for any video over 1.1MB or over 15 seconds Must have volume, mute, play, and pause control Audio must be user initiated; default state is muted 24 FPS	Preferred: 15 second max length 30 second max length accepted Force click-to-play for any video over 1.1MB or over 15 seconds Must have volume, mute, play, and pause control Audio must be user initiated; default state is muted Video is contained within 300×250 24 FPS
Notes	Due 10 business days prior to launch Accepts 3rd-party trackers Click-through URL Mobile only Must be finalized internally by our Skycastle creative team	Due 10 business days prior to launch Accepts 3rd-party trackers Must be finalized internally by our Skycastle creative team Click-through URL	Due 10 business days prior to launch Accepts 3rd-party trackers Must be finalized internally by our Skycastle creative team Click-through URL
Deliverables	Layered Photoshop files (.psd); use Smart Objects when possible Copy and CTA High resolution logo High resolution images	Layered Photoshop files (.psd); use Smart Objects when possible Video – MP4 or MOV Copy and CTA High resolution logo High resolution images	Layered Photoshop files (.psd); use Smart Objects when possible Video – MP4 or MOV Copy and CTA High resolution logo

Skycastle creative considerations

Must be created internally by our Skycastle creative team.

Who is the target audience?
What is the overall goal of the campaign (e.g., click-throughs, branding, registration, KPIs)?
Compile any URLs, splash pages, brand/style guides, colors, logos, and pre-existing work.
What do we need to communicate?
Custom ad units will render on all modern browsers excluding Internet Explorer. Modern browsers include Chrome, Edge, FireFox, and Safari.