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Configure NBCU Reporting Access for VAST

This page describes how to provide NBCU with your campaign performance reports.

Need help? Reach out to your NBC campaign manager with any questions or concerns.

Automate third-party reporting access for NBCU

To make your campaign performance reports available to NBCU automatically, configure your VAST tags as follows:

Approved Olympic VAST vendors

  • CM360

  • Innovid/Flashtalking

  • XR Extreme Reach

Access requirements

CM360

Innovid

XR Extreme Reach

Grant CM360 UI access to DCM account = sportsreporting.dsrs@nbcuni.com

DO NOT EMAIL

Provide tags where Publisher Name = NBC Olympics

Provide tags where Destination Name = NBC Sports and Destination ID = 75857

Manually send reports to NBCU

If you’re unable to provide automated access to your reports, you can send the reports manually.

Reporting requirements are stringent. If even one required column is missing, the report is unlikely to ingest.

Reporting requirements

File format

CSV or XLSX

Filename

Filenames should be unique to prevent reports from being saved over each other.

(tick) Include the date in the filename.

Formatting

  • Reports must be broken out by day

  • Same day delivery not permitted

Required columns

The following columns are required. Additional/other columns are permitted.

  • Ad

  • Ad ID

  • Ad Type

  • Advertiser

  • Advertiser ID

  • Clicks

  • Date

  • Impressions

  • Placement

  • Placement ID

  • Site Keyname

Delivery

Email reports to dfa.nbc@services.ad-juster.com

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