Billboard Guidelines
For any network or category not referenced in these guidelines, reach out to your sales or marketing representative.
Submission process
Deadline | 10 days prior to air date |
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Request form | https://forms.monday.com/forms/8c4f2c265c9f0ea83419137e46623ee3?r=use1
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Required assets |
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Other requirements | If client requires specific color, include the style guide with the submission |
Contact |
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General guidelines
All claims must be supported. Claims requiring additional qualification are unacceptable.
Sell-copy (e.g., offers, pricing, sales) is generally unacceptable, except for slogans that have been well-established in the sponsors’ commercials.
Billboards may not reference more than one sponsor, cross-reference other television programs, contain QR codes, or mention contests, sweepstakes and promotional teasers.
Gambling-related billboards must comply with all gambling laws, regulations, rules and guidelines.
Billboards may reference websites, only if they are exclusively owned by the sponsor of the billboard.
All billboards will be put inside a “frame” with a background shot behind the client logo.
Clients should submit logos “tv safe, center screen”. Our graphics department will size them to fit inside the frame.
Technical specs
NBC Entertainment and NBC Sports
Ad format | Static logo | Animated logo |
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File format | Preferred: Illustrator (EPS or AI) with vector outlines PSD, TIFF, or TGA also accepted | HD QuickTime (MOV) via FTP or another downloadable digital link |
Dimensions | Minimum 900 x 600 Logo must be full in the canvas; no excessive white space. | 1920 x 1080
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Resolution | 72 dpi | 72dpi |
Logo | Place over your preferred background We will take the full logo, put it in our billboard frame, and then key it over a scenic or wide shot from the event. | N/A |
Frame rate | N/A | 29.97 FPS |
Length | 5 seconds | 5 seconds and 10 words or less |
Audio track | N/A | All animated billboards are to be delivered silent |
MSNBC and CNBC
Ad format | MSNBC | CNBC |
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Deadline | 14 business days prior to air | |
Delivery | Send via email to portfolio.billboards@nbcuni.com | |
File format | Static logo
Slides not accepted Animated logo
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Dimensions | Minimum 1920 x 1080 for HD | 1273 x 579 |
Resolution | 72 dpi | |
Frame rate | Preferred: 29.97 FPS 23.98 accepted | |
Codec | Approve Pro Res, H264, or animation | |
Length | 5 seconds and 10 words or less | |
Copy |
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1 second of paid time on both ends is required for the billboard to air properly.
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Voiceover | All billboard voiceovers contain the following components:
| All billboard voiceovers contain the following components:
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