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Approved DSPs, Creative Hosts, and Pixels

This is a comprehensive list of approved demand-side platforms (DSPs), creative hosting, and measurement pixel partners for NBCU Digital Video.

Certified DSPs

  • Adobe

  • Amazon

  • Amobee

  • Basis

  • Beeswax

  • Blockboard (PMP only)

  • DeepIntent (PMP only)

  • Display & Video 360 (DV360)

  • LinkedIn (PMP only)

  • Madhive (PMP only)

  • Roku OneView

  • Samsung (PMP only)

  • Simpli. fi (PMP only)

  • StackAdapt (PMP only)

  • The Trade Desk

  • Viant

  • Xandr

  • Yahoo

Certified for creative hosting

Hosted by DSP:

  • Amazon

  • Basis

  • Beeswax (PMP only)

  • Blockboard (PMP only)

  • LinkedIn (PMP only)

  • Madhive (PMP only)

  • Roku OneView

  • Simpli. fi (PMP only)

  • StackAdapt (PMP only)

  • The Trade Desk

  • Viant

  • Xandr

  • Yahoo

Hosted by ad server:

  • Campaign Manager 360 (CM360)

  • XR Extreme Reach

  • Flashtalking

  • Innovid

  • Sizmek

Pre-approved 3rd-party pixels for measurement

  • Adara

  • Adelaide

  • Adform

  • Adjust

  • Adobe

  • Adstra

  • Alphonso

  • Amazon (formerly Sizmek)

  • Atlas by Facebook

  • BlueKai

  • C3 Metrics

  • Cadent

  • Claritas

  • Comscore

  • Cuebiq

  • Data Plus Math

  • Deep Intent

  • DISQO

  • DoubleVerify

  • Dynata

  • Evidon

  • Exelate

  • Experian

  • Flashtalking

  • Foursquare (formerly Placed)

  • Gamesight

  • Google (DV360 & CM360)

  • Infillion (formerlyTrueX)

  • InMarket (formerly NinthDecimal)

  • Innovid

  • Integral Ad Science (IAS)

  • IQVIA

  • iSpot

  • Kantar

  • Kochava

  • LiveRamp

  • Lucid

  • Marketcast (formerly Phoenix)

  • Method Media Intelligence

  • MetrixLab

  • MikMak

  • NCS (Nielsen Catalina Solutions)

  • Neustar

  • Nielsen

  • Oracle Advertising (formerly Moat)

  • Prodege

  • Rockerbox

  • Samba TV

  • Tapad

  • Tatari

  • Truste

  • tvScientific

  • TVSquared

  • Upwave (formerly Survata)

  • Veeva Crossix

  • Visual IQ

  • XR Extreme Reach (formerly Extreme Reach)

YouTube-approved vendors and pixels

VAST vendors

  • Adform

  • CM360

  • Innovid

  • XR Extreme Reach

Can accept Sizmek but will not track any 3rd-party data.

Pixel vendors

Can accept CM360 1×1s only if creative is site-served

  • Accepts research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata.

  • Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel.

  • Moat integration is for 1P data only on YouTube. We cannot accept Moat 3P pixels for measurement.

YouTube’s list of approved vendors

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